North Parade

Google Ads formerly Adwords

Do you see Ad next to listings when you do a Google Search and wonder how you can get your business to appear there? Yes, we can also help you out here!

Advertising on Google

Why advertise on Google? If you've wondered why some listings have Ad next to them when you do a Google Search, this listing is a paid advertisement. The benefits of running paid advertisements on Google is that your website can appear up the top of the search results for specific searches which you wish to target, where you may not appear with just Search Engine Optimisation (SEO).

You're also able to optimise the listing to geo-target a specific area, showcase pricing and reviews, compliment the ad with additional text and links, as well other optimisations. Get in touch with us if you'd like to know more!

How does it work? The best way to describe how Google Ads works, is it works like an auction. You pick the keywords which you want to target, you create your ads, and you select your daily budget and how much you wish to bid on each keyword. If Google likes the price and determines that the kewords and ads are relevant for your website, then Google will show your ad in the search results depending on how well it's been optimised. There are other factors involved, however this is a simplified explanation.

Viewing your Ads Live

If you wish to view how your Ads looks live, you should use Google's Preview Tool. By using the preview tool means you'll get a more accurate showing of how your ads appears for the average user, as resulting ads may vary depending on how each user searches.

For instance, if you check how your business appears for specific searches regularly on Google search without using Google's Preview Tool, your ad may not come up, as Google optimises what ads appear to give them a better chance of the user clicking on that ad, as every time the ad is clicked, they get paid.

Makes sense doesn't it? So remember, use Google's preview tool when reviewing how your ads appear within Google Search.

Google Ads Preview Tool

Want to get started?

We can help get your business or organisation set up with Google Ads, and market your products and services within Google's Search Result Page (SERPs) by using keywords as well as other measures to showcase your ads to consumers which are more likely to take the next step with you.

If you would like more information on any of these services please contact us. Feel free to give us a call on +61 2 9904 6705.

Call +61 2 9904 6705

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